Are you a budding entrepreneur or creative thinker with an idea that could make waves? The CUNY SPS Management and Entrepreneur Leadership Organization (MELO) invites you to showcase your vision at the virtual MELO Ideation Event on December 12 at 7:00 PM. This exciting bi-annual event offers CUNY SPS students a platform to share their innovative ideas, receive constructive feedback from industry experts, and compete for the top three spots with valuable prizes.
The Essence of Ideation
Since its inception, the MELO Ideation Event has been a springboard for CUNY SPS students to share and refine business ideas in a low-stakes, supportive environment. It’s more than just a competition—it’s a chance to gain insights from experienced judges, make connections with like-minded peers, and receive guidance on developing effective pitches. Whether you’re testing the waters with a fledgling concept or pitching a well-developed plan, this event offers a unique opportunity to explore the potential of your idea.
How to Participate
Students can join the event as contestants or attendees. Contestants will present a three-minute pitch, which can be pre-recorded or delivered live, showcasing their idea’s potential. To enter as a contestant, fill out this survey by December 6. MELO will contact all participants with the option to pre-record their pitch or present it live. If you’re interested in attending as an observer, register here to secure your spot.
For questions, reach out to the organizers at [email protected].
Meet the Judges
This year’s panel includes four esteemed faculty members from the SPS Online Business Programs, each bringing years of experience and expertise to the judging process:
- Dr. Merians Penaloza: With an MBA focused on marketing and analytics and a DBA in data privacy, Dr. Penaloza is a veteran in consumer motivation and digital marketing. She has a unique background as a programmer, writer, and project manager.
- Prof. Carlos Ronisky: A marketing and branding expert with over 20 years of industry experience, Prof. Ronisky brings a global perspective, having taught in Hong Kong and Taiwan. His insights span across Fortune 500 companies and small-to-medium enterprises.
- Prof. Derek Irby: Known for his expertise in real estate development and management, Prof. Irby has been integral to projects throughout NYC. His background in entrepreneurship makes him a valuable asset for students looking to turn innovative ideas into actionable business plans.
- Christian F. Washington: Holding an MBA from Babson College and over a decade of experience in financial services, Washington combines professional expertise with a dedication to community service. He mentors students on entrepreneurship and serves as a judge and panelist for domestic and international business competitions. His experience spans financial planning, real estate development, and academia, making him a dynamic addition to the judging panel.
What Makes a Winning Pitch?
Judges will evaluate pitches based on five criteria:
- Uniqueness
- Market Segment & Value Proposition
- Feasibility of Technology
- Cost, Benefit, & Profitability
- Special Considerations (like market disruption, social impact, creativity, and scalability)
The goal is to see clear, engaging, and impactful presentations that demonstrate each idea’s potential. The best pitches will capture the judges’ attention through a compelling narrative, logical flow, and a persuasive call to action.
Ready to Make Your Mark?
The MELO Ideation Event is open to all undergraduate and graduate students at CUNY SPS. Don’t miss this opportunity to bring your idea to life, gain valuable feedback, and connect with the CUNY entrepreneurial community. This competition also serves as an excellent starting point for students planning to participate in the CUNY Clash, where they can further develop and pitch their concepts to win even larger prizes and recognition. For more details on the CUNY Clash, click here.
For some inspiration, check out the 2023 MELO participants and their pitches.
Good luck to all participants!
